Anna Luten is an action driven and entrepreneurial-minded woman, who grew up in the Netherlands, with the ambition to become a global leader. As a receptive person, she listens before she acts. Then, when she believes in something she moves full tilt to connect people and to communicate her story. Her insatiable curiosity is her driving force and she has the power to motivate others by turning ideas into achievable goals. With positions at Nike and later Giant Bicycles, Anna combined an active lifestyle with a career in marketing, brand strategy and events.

In addition to her job Anna was appointed Bicycle Mayor of Amsterdam in June 2016 and has since been working to improve safety and increase adoption of bicycling. As a true Dutch girl, Anna grew up riding a bike, but she was drawn to the Bicycle Mayor program through her passion for truly human-centric cities.  

In 2017 Anna moved from Amsterdam to New York City to explore what it is to live in this mega city where cycling is not as common (yet) as it is in her hometown. Anna enjoys her life in NYC, where she works as an independent consultant. She lives in Brooklyn together with her husband and two little boys.

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The Bicycle Mayor Program is an initiative of BYCS, which wants to inspire the next billion people to start cycling.